BUSINESS FAMILY STRATEGY

Strategic planning is undoubtedly a fundamental axis to strengthen and professionalize a family business. We know that family businesses face significant difficulties to continue in the long term through generations; therefore, working on a business strategy to successfully meet the objectives over time is clearly an imperative need. Developing a business family plan should also be important since this family strategy is the support of a business strategy. Without a clear family strategy, implementing the business strategy could be impossible or lead to a false entrepreneurial illusion.